The Earth Buddy went on to sell over 26,000 units. The company's first product, Earth Buddies, were small heads made out of Kmart pantyhose and grass seeds, which grew 'hair' when watered. Three college friends from the Ivey Business School at the University of Western Ontario - Ronnen Harary, Anton Rabie and Ben Varadi - founded Spin Master with $10,000 in Toronto in 1994. As of 2021, Chase the police pup and Marshall the firefighting pup, two characters from PAW Patrol, are the company's mascots. In 2022, Spin Master won The Golden Screen Award for Feature Film, presented by the Academy of Canadian Cinema & Television, for PAW Patrol: The Movie. Since 2002, Spin Master has received 92 'Toy of The Year' (TOTY) nominations with 28 wins across a variety of product categories, including 13 TOTY nominations for 'Innovative Toy of the Year', more than any other toy company. Spin Master employs over 1,600 people globally with offices in Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Mexico, the Netherlands, Poland, Slovakia, Sweden, the United Kingdom, the United States, and Vietnam.

Its brands include Bakugan, Gund, Etch A Sketch, Meccano/ Erector, Air Hogs, PAW Patrol, Aquadoodle, Tech Deck, Hatchimals, Rubik's Cube, Monsuno, and Zoomer. is a Canadian multinational toy and entertainment company that markets consumer products aimed at children.

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